Moving Image & Web
New branding, website
and film teaser for
Jo Thompson Landscape & Garden Design
Tom Crawford and Katherine Glynne-Jones
We began working with Landscape & Garden Designer, Jo Thompson in early 2021. To say Jo has an impressive resume is an understatement, she is the winner of multiple Gold Medals at RHS Chelsea Flower Show, has been dubbed Country Life’s Top 20 Designers and House & Gardens Top 25 Garden Designers. We were thrilled at the opportunity to collaborate with her on creating her new brand aesthetic, logo, film trailer and website.
We collaborated with creative director at GJ Creative who initiated research into Jo’s work, her process and heritage, garnering a wealth of information which would later influence the design aesthetic and style for the new website.
To run parallel with this, we conducted our own research on other businesses and individuals working in a similar area. There were some design elements which were fairly consistent throughout. This had the benefit of narrowing our aim, giving us a common language to use. The next challenge was to balance this with bespoke elements, to give the new website an individuality and memorability that would provide a positive link to Jo Thompson and her work.
We ultimately decided upon an editorial style for Jo’s website, dovetailing nicely with the many publications which feature Jo’s work. Aesthetically, it provided a great vehicle to showcase Jo Thompson’s visual design in a clean and contemporary way.
“Thank you Mark, Katherine and Tom, you summed up our work and what sits behind it perfectly””
Jo Thompson, Landscape & Garden Designer