Discovery Networks partnered with Renault UK to create six unique idents to advertise the launch of the new Renault KADJAR. These idents were used to bookmark advert breaks and the beginning and end of programmes on Discovery Networks UK channels, Discovery Channel, Quest and DMAX.
Music underscore for the six idents was composed and recorded by Tom Crawford.
“…Six unique and engaging idents which perfectly capture the spirit of adventure on Discovery.”
Martin Heaton Cooper, the vice president, commercial development at Discovery Networks UK and Ireland.
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